Friday, 23 September 2011

Disney-
The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt Disney as the Disney Brothers Cartoon Studio the company was reincorporated as Walt Disney Productions, Ltd. in 1929, and became publicly-traded as Walt Disney Productions in 1938. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. Walt Disney has taken over quite a few other companies. Such as the ABC broadcasting television network, they also own the ABC Family publishing and merchandising. Disney owns the company ESPN which is a cable television network. Disney also merged with Pixar in 2006 when Disney bought the company and there has been a lot of success with the merge. Walt Disney Pictures was founded in 1929 where the company started making live-action films. Walt Disney Animation Studios was founded in 1923 where the company started making animated featured films, with characters such as Mickey Mouse. Walt Disney Theatrical Productions was founded around 1994 where the company had shows on at theatres. Disney took over the company ABC in 1954. Walt Disney is a conglomerates company as it is a company that owns large amounts of companies in a different various mass media such as television, radio, publishing, movies and the Internet. I think in my own opinion that it is good that Disney own as much as they do because Disney never produce anything that is not suitable for the viewers, this is good because no one can complain to the company what they have done wrong and because Disney own a lot of different types of the media this stops their target audience listening and watching something that is not appropriate for them. But it could also be seen as a bad thing because Disney is seen as a very racial and anti-Jewish company as in all the short films the voice over’s of the villains in each film are black people. This is made a dispute as a lot of people spoke up to Disney about this as they feel like Disney are discriminating black people saying they are all criminals and villains.

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